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Helping men live longer and healthier lives.

We designed Fella based on the most effective approach that tackles your root cause to get you to a healthier weight. Approved by world-class clinical advisors.

Fella combines FDA-approved medication, psychological strengthening and behavioral tweaks to reset your metabolic system and improve your metabolic health. Get to a healthier weight for the long-term.

"Men have historically been underrepresented in healthcare settings  for eating struggles."
Dr Iakovina Koutoufa
Doctorate in Clinical Psychology
Fella Lead Psychologist

Designed by healthcare experts.

Dr Bukola Esho, MD

Dr Bukola Esho, MD

Fella Physician

Board-certified physician in obesity medicine. Completed her Internal Medicine training at Steward Carney Hospital in Boston, Massachusetts and was Chief Medical Resident.

Sean Welch

Sean Welch

Fella Head Coach

Certified Health Coach & Bachelors in Health Sciences. Decorated United States Army Veteran: served as a Combat Medic with deployments in Kuwait and Europe. Overcame his own obesity to enter the US Army.

Dr Christine Johnson

Dr Christine Johnson

Fella Medical Advisor

Local Clinical Lead and ex-Primary Care Physician in the UK. Dr Johnson has 35 years experience in primary care.

Dr Iakovina Koutoufa, DClinPsy

Dr Iakovina Koutoufa, DClinPsy

Fella Lead Psychologist

Doctorate in Clinical Psychology from Royal Holloway, University of London. Specialized in Disordered Eating. Works as a clinical psychologist.

BACKED BY LEADING HEALTHCARE FOUNDERS & INVESTORS.

Meet the founders.

We've worked at Microsoft Research, we've won contracts with the UK government, and we all studied at the University of Cambridge. We're backed by Y Combinator.

Luke Harries

CEO & co-founder

Studied Medicine at Cambridge University. Led the development of a patented AI approach to detecting cancer. Ex-Machine Learning Engineer at Microsoft Research.

Richie Cartwright

COO & co-founder

Built and sold a machine learning company working with the UK government. Struggled for six years with binge eating — built a 10,000-follower Instagram community around men’s eating struggles.

Sjoerd de Jong

CTO & co-founder

Ex-Machine Learning Engineer at Microsoft Research. Studied Machine Learning at Cambridge University.

Luke Harries

CEO & co-founder

Studied Medicine at Cambridge University. Led the development of a patented AI approach to detecting cancer. Ex-Machine Learning Engineer at Microsoft Research.

Richie Cartwright

COO & co-founder

Built and sold a machine learning company working with the UK government. Struggled for six years with binge eating — built a 10,000-follower Instagram community around men’s eating struggles.

Sjoerd de Jong

CTO & co-founder

Ex-Machine Learning Engineer at Microsoft Research. Studied Machine Learning at Cambridge University.

Willpower is not enough.

See a specialist doctor. Access the most-effective prescription medication (if appropriate). Get weekly coaching to address stress eating & unhealthy habits. All in a program that is built by men and designed for men. Get to a healthier weight for the long-term.

Am I Eligible?